Ten Days
Why The Election Matters
New And Improved
Ford Motor
Company sold the exact same Mustang from 1987 to 2000, building
the car on the venerable “Fox” chassis while making only small
and negligible changes in the fiberglass body every model year.
Yet, each year, they presented the “new” Mustang, and sold
America on the idea that this was a must-have new item. Giving
the president’s policies time to work—and they are clearly
working—is a fair enough request, but people who’ve lost their
home have every right to be impatient. People who’ve been laid
off and struggling for two years are looking for a different
message. Intellectually, the president understands how the
political and economic machinery of America works. What he seems
disconnected from is the reality that, for many of us, America
is only New York, Chicago and L.A., but it is those pesky states
in-between, the ones hit hardest by the Great Recession, who
will be calling the shots. Many of America’s tribal roots are
deeply embedded in these places, including the specter of racism
that demands the heartland’s rejection of Obama as the nation’s
leader. While many of these people embrace what are dismissively
referred to as “flyover values,” tribal culture of states we fly
over while traveling to a real city like Denver or Detroit.
These are not stupid people, but their sense of self and
belonging often overwhelms their intellect. They are impatient
for explanations and lectures. You have to explain things to us
in ten word or less, boil down extremely complex issues to a
30-second TV spot. Both presidential campaigns have made
Herculean efforts to speak to us—myself included—smashing down
3-hour sociology and economics lectures to ten words, while
distorting the simple mechanics of truth with the moral
ambiguity of propaganda. Instead of simply informing us of the
immense danger of the Keystone Pipeline, which can and likely
would become an ecological (and therefore economic) disaster
like 2010’s Deeepwater Horizon’s massive 18-week oil spill, the
TV ads skip the science and simply say Obama Is Bad. The
president comes across as unreasonable and irrational for
blocking the pipeline construction because he
or his campaign assumes the hundreds of thousands of unemployed
construction and energy workers understand, in detail, the risks and the
science behind the pipeline construction, and understand a
disaster from the pipeline would be exponentially worse than the
Horizon disaster (for which the Republicans blamed the
president, as if Obama could slip into is scuba gear and go turn
the switch himself).
We are all, to one degree or another, underinformed about
things the campaigns are, in many ways, over-informed about.
They know we are impatient, unfocused, busy soccer moms
struggling to get the kids to this practice or that rehearsal.
They know we’ve bought into The
American Dream, and, therefore, own a house we can’t afford,
have too many kids and are struggling through a marriage we
regret having entered into. Most of us are living beyond are
means, have been for a long time, have too much stuff, too much
house, and our struggle is mostly about keeping things and
feeding kids most of us did not plan to have in the first place.
We are hurting. We are impatient for solutions.
The president has run an awful campaign. A simply awful campaign.
“Forward” is a theme that requires if not demands a modifier:
forward to what? The president ran on a platform of More
Of The Same—give my policies time to work—which any political
strategist could have told him was a huge mistake.
What makes the president’s campaign a study in political
mismanagement is the executive decision to not run for
president. For reasons I can’t understand, the campaign just
kind of blithely meandered along in a disorganized way. Obama
was not running for president. He was running as president,
assuming, on some level, that he would not need to apply for the
job. Thus, his campaign offered us nothing. Showed us nothing
new. There was no Obama 2.0, and there really should have been.
The Novelty Has Worn Off Obama speaks to 75,000 in Portland, May, 2008.
Booked
Last week, the president’s campaign printed out a glossy booklet
they mailed to a few million people. This appeared to be an act
of desperation, the Obama campaign taking the bait of the Romney
campaign, which had begun incessantly demanding to see the
president’s papers. Romney correctly asserted the president’s
campaign’s failure to lay out the president’s second-term
agenda, a huge mistake on Obama’s part. The accusation had real
teeth. White men, particularly in the flyover states, weren’t
planning to reelect the president anyway, and Obama was
hemorrhaging married white women—soccer moms. He’d posted his
plan to his website, but websites have their limits: two decades
into the Internet revolution, many flyover people are still just
barely discovering the Internet. They’ve discovered Facebook and
maybe MSN for their Hotmail. For millions of people, Facebook,
Google and MSN is their Internet, ignoring most content beyond
that. The president’s incredibly expensive mass-mailing seems an
attempt to bring the mountain to Muhammad by printing out his
website and delivering it to our door.
But it was an obvious trap. By squawking about the president’s
failure to lay out a second-term agenda, the Romney folk knew
the president would either ignore or respond to them. If he
ignored them, his numbers would continue to erode because they’d
just dig in and keep going. If he responded to them, then the
president was playing defense. If you’re not on offense, you’re
losing. Obama lost the minute he printed out this ridiculous
booklet and held it up on national TV. That was the art—the
optic—the Romnettes wanted: the president holding up this
idiotic book. Once that image was in the air, the Romney
campaign immediately did the same thing, holding up the Obama
book (or a clever facsimile because they had it almost
immediately), and issuing the quote we all knew was coming. I
mean, I knew this was exactly what they’d do. The Romney
campaign would not say, “there’s no new ideas in here,” they’d
wait for a credible and unbiased news source to say it, which
happened virtually the same day. And there was Paul Ryan,
holding up the Stupid Obama Book, using not his own words but
those of a major, trusted TV news personality, “There’s nothing
new in here.” This was an amateur mistake. The Obama campaign
has been riddled with them.
The president has failed to turn the racist tide—surgically
manipulated by Republicans—to power the president’s campaign
turbines. It is precisely the president’s intellectualism and
liberalism that is killing his reelection attempt, his failure
to come to terms with the simple truth that
Barack Hussein Obama Is A Black
Man And They Hate Him. Hate and Fear are good for
Republicans. This has been their traditional campaign weapon for
most of this century. Obama Hate is especially powerful. An
emotion that powerful can be turned into useful energy. The
republicans are using racism to fire up white men, most
especially, against the president. The president’s campaign has
completely avoided the corrosive battery acid of racism and
hate, which was stupid. Turned on its ear, racism and fear
become guilt. Race Guilt is as powerful a weapon as Race Hate.
You add oxygen to hydrogen and you get water. Instead, the Obama
campaign ceded all of the fuel to the Republicans in some
misplaced, naive assumption that “good” Americans will find the
Republican tactics appalling and support the e president. The
Republicans, on the other hand, know that “good” Americans will
find their tactics appalling and still support Romney. They
know “good” Americans aren’t stupid: they know, for a fact,
Romney is a bald-faced liar and are voting for him anyway.
Republicans understand these “flyover” Americans—the people who
actually decide elections—much better than intellectual and
idealistic Democrats. The dirty little secret is the Republicans
hate and despise these ignorant and under informed Middle
American idiots, but pander to them anyway. Democrats seem to
think everybody’s from New York and reads the Wall Street
Journal op-eds every day. Republicans cynically manipulate
weak-minded people in the ergs of American tribalism, exposing
their weak points and pressing on those nerve endings. Democrats
put on puppet shows.
A Powerful Retrospective
The historic and groundbreaking achievements of the
Obama presidency, and why white voters choose to ignore them.
Prevailing Winds
Hope and change are the winds of the thoughtful, if not the
naïve. The Obama campaign needed to roll out a new product. More
than any other president in history, this president needed to
re-apply for his job. The campaign needed to mix baking soda and
vinegar into the racial battery acid and transform hate to
guilt, using guilt to power the president’s campaign warp drive.
Republicans have long ago mastered the alchemy of spinning hate
and fear into votes. The president’s campaign has spent millions
trying to scare Joe Lunchbox about Romney the Evil Corporate
Raider. By contrast, Republicans never had to make Obama look
scary. He’s black. That’s it. That’s all the campaign slogan the
Republicans needed. Their overwhelming asset is the
institutionalized nature of racism and White America’s palpable
discomfort with having a black man in the White House.
So, it really is up to you. If you really believe your vote
doesn’t count, or that Obama will win without you so it’s no big
deal, you are electing Mitt Romney. And,
if you think, even for a minute, that any promise Mitt Romney
makes or any position Mitt Romney takes will actually be kept in
a Mitt Romney administration, if you actually believe Mitt
Romney is running because he actually cares about America, then
you’ll be getting what you deserve.
Christopher J. Priest
26 October 2012
editor@praisenet.org
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